Need freelance copywriting on demand? Look no further, I’ve got the words your business needs. From writing for web and print to social media and SEO copywriting, my digital copywriting services have got you covered.
Why you need to hire a professional freelance copywriter
Been asking yourself ‘what does a copywriter do?’ Well, take it from me, there’s a reason why all successful companies hire one. Well, actually three reasons.
1. Your business needs engaging, quality copywriting
In this day and age, a company needs to have a consistent stream of interesting and relevant content. Obviously your written communications need to be grammatically correct (that’s a given), and sometimes there’s only so much that tools like Grammarly can do before you need the help of an actual human being.
But quality copywriting goes beyond that. It needs to be engaging, shareable and it needs to convert. A good copywriter will have this covered.
2. You need to develop a consistent tone of voice
You may or may not have heard the term ‘tone of voice’ come up when working on developing your brand. Maybe you even thought about skipping this step. Surely it’s not that important, is it? Is it really going to make a difference when it comes to making sales?
Well, the short answer is ‘yes’. Consumers want more than just a shiny product now. They want an experience. They want to connect with a brand they feel speaks their language and aligns with their beliefs. Developing a tone of voice will build credibility with your customers to keep them coming back for more.
3. Your web copy needs to be SEO-friendly
If you know anything about SEO (search engine optimisation), you’ll know that it’s not only extremely important for your website, but it’s an on-going process. Just because your site is ranking well this week, doesn’t mean it will be next or the week after.
This is why your pages need to be Google-perfect and fed with quality, SEO-friendly copy that doesn’t read like it’s been written like a robot.
Freelance copywriting services I offer
From writing for web and social media to brochures and packaging, I offer a wide range of copywriting services to help you achieve the goals you have for your business.
Out of all the copywriting techniques, writing for online is among the most essential. There aren’t many businesses that won’t have some sort of digital presence, so you want your website to stand out.
Whatever online copywriting and content writing jobs you have to fill, I have over a decade’s experience in writing engaging, SEO-friendly web copy.
Copywriting for email is different from writing for web. It still needs to be snappy, engaging, and using your business’ unique tone of voice, but you don’t need to worry about SEO.
I’m well-versed in writing subject lines for A/B testing, coming up with snappy headings (I’m partial to a pun or two), and body copy filled with personality that drives into your call-to-action.
Yes, this comes under website copywriting, but blog writing deserves its own mention. An often-overlooked but more-essential-than-ever service under the umbrella of online copywriting jobs, SEO copywriting blog posts is vital for a range of reasons.
These include increasing your traffic, ranking in search engines, and creating unique, engaging, and credible content your audience will connect with.
Of all the copywriting online jobs, there are none more vital (and challenging) as SEO copywriting. Gone are the days when you could simply stuff your website with keywords to climb the rankings of search engines.
Today, it’s all about creating quality content that your customers or clients will find engaging. But those keywords are still important, so don’t forget them! Rome wasn’t built in a day, but with quality, optimised content, your website will get there.
You may have heard about UX (user experience), especially when it comes to design. But have you considered the importance of UX copywriting?
User-experience copywriting is writing and structuring copy that persuades digital users (such as visitors and customers) to accomplish a goal in an intuitive way (such as making a purchase or subscribing to a database). UX copywriting is essential, so don’t overlook it.
If you have a product to sell, you’re going to need high-quality ecommerce copywriting for your website. From landing pages to product descriptions, engaging, optimised product writing will ensure your website stands out and your content connects and converts.
Although my background is in fashion copywriting (in particular, menswear copywriting), I have written copy for everything from telcos to reiki businesses.
Social Media Copywriting
The world of social media is a crowded place. This is why it’s extra important to have carefully-crafted, concise, and impactful social media copywriting to ensure your business stands out.
Whether it’s a catchy Instagram caption or a sponsored Facebook post, not all social media posts are created equal. This is why it’s essential to hire a copywriter. From knowing the relevant character length to which hashtags to use, I offer a range of social media copywriting services.
As the above has made clear, the importance of digital copywriting is infinite. But that doesn’t mean copywriting for print doesn’t have its place in the modern world. From brochures and packaging to physical advertisements and sales letters, print copywriting might still play an important part in your business strategy.
Drop me a line
Whatever freelance copywriting jobs you’re looking to fill, I have the experience to deliver high-quality, SEO-friendly content your audience will love.