Is your website getting lost somewhere in the distant ooooos of Google? This is where SEO services come in. From carrying out an audit and helping you form a strategy to helping with the execution of SEO-sound copy, search engine optimisation should be a key part of your online business.
What is SEO?
SEO is the process of organically gaining traffic to your website through the use of search engines. When speaking cyber jargon, the term ‘organic’ basically means ‘for free’. If you pay for your website to rank higher on search engines, this is known as ‘paid search ads’.
All the big players in the world of search engines (Google, Bing and Yahoo) have primary search results, where web pages and other online content are displayed and ranked based on what the search engine decides is most relevant to users. So why are SEO services so crucial?
Why is SEO important?
If your website has poor SEO it will get lost in an ocean of pages somewhere in the other outer suburbs of Google’s search results.
1. Your website will gain more traffic
Of course, the initial goal of SEO services are to improve the rankings of your website in search results. But more importantly, the ultimate goal of gaining high rankings is to gain more traffic – which will hopefully lead to conversion.
2. You don’t have to pay for ad space
One of the biggest benefits of SEO is that you don’t have to pay for advertising space. PPC (pay-per-click) does provide this option, but if you have well-crafted SEO copywriting and following other SEO best practices, you’ll ultimately save money.
3. It increases your credibility and brand awareness
Aside from higher traffic and sales, ranking higher in search engines will increase the authority and credibility of your brand. It’s not an easy task, especially in competitive industries, but the hard graft will definitely pay off in the end.
SEO services I offer
Whether you’re after an initial audit to check the overall health of your website’s SEO, or the more nitty-gritty copywriting your SEO strategy will require, my SEO services have you covered.
To create an SEO strategy, your website will first need an SEO audit. This will pick up technical SEO issues, website structure issues, content gaps and opportunities, user experience issues, competitive marketplace insights, on-page SEO issues and potential off-site issues.
SEO can be tricky and competitive, but it’s made so much easier when an effective strategy is put in place. Your SEO strategy should consist of technical SEO, content, link-building, on-site SEO, and off-site SEO. Never skip the strategy step. It’s essential.
Wondering what SEO copywriting is and why it’s important for your site? Or perhaps you have an understanding of how SEO works but need someone to actually create optimised content for you. This is where my SEO copywriting services come in.
Drop me a line
In need of some speedy SEO copy? Or hoping to form a more on-going relationship with an SEO copywriter? You’ve come to the right place. Drop me a line at firstname.lastname@example.org for a complimentary quote or call +61 424 954 270 to have a little chat about all things SEO.