Welcome to the World of a Wordsmith

It all begins with your company’s story. No one knows that better than you.

I’ll then translate this by finding the relevant tone-of-voice that will resonate with your audience.

Using SEO-friendly copy and engaging, shareable content, our next goal will be to see your website rank as highly as possible on Google and ultimately increase your sales.

You’re welcome.

Creative + Commercial = Conversion

My story begins with a general love for language and the written word. This led me to coming out of university with a BA (Hons) degree in Journalism, followed by landing my first job as a junior copywriter at a fashion e-tailer in London.

Working alongside some of the biggest and most talented names in the industry, including former fashion editors and commercially-minded souls, I quickly learnt the tricks of the trade, as well as how the commercial world can’t exist without creativity. Suddenly, my way for words had a place in the crazy corporate world. It had a purpose.

The years that followed saw me hone my craft further and further by working with many companies, both in-house and freelance. From heading up all menswear content at renowned British brand Reiss, to contributing features and blog posts to websites all over the world, my words became my weapons. And these weapons translated into high open-rates and sales. Win.

The Words Are Your Oyster

Having swapped the Thames for the Tasman and setting sail Down Under, I’m now based in sunny Sydney, but contribute copy all over the globe. From Canada to Vietnam, my love for carefully-crafted, SEO-friendly copy translates.


  • Copywriting
  • Fashion writing
  • Website content writing
  • SEO copywriting
  • Blog writing
  • Feature writing
  • Proofreading & editing
  • Email marketing copywriting
  • Content marketing strategies
  • Product description copywriting
  • Writing press releases
  • Developing style guides
  • Tone-of-voice development
  • Google Analytics

So now you know my story, it’s time to tell me yours.

Call +61 424 954 270 or drop me an email.